{"id":20926,"date":"2026-03-16T08:55:26","date_gmt":"2026-03-16T14:55:26","guid":{"rendered":"https:\/\/basaltlibrary.org\/?post_type=rfp&p=20926"},"modified":"2026-03-16T13:03:00","modified_gmt":"2026-03-16T19:03:00","slug":"marketing-study","status":"publish","type":"rfp","link":"https:\/\/basaltlibrary.org\/es\/rfp\/marketing-study\/","title":{"rendered":"Estudio de marketing"},"content":{"rendered":"

La Biblioteca Regional de Basalt busca propuestas de consultores calificados para analizar y evaluar los procesos de marketing y promoci\u00f3n de la biblioteca. El consultor investigar\u00e1 las pr\u00e1cticas actuales del departamento de marketing de la biblioteca y propondr\u00e1 cambios y ajustes cuando sea necesario.<\/p>\n

Como pilar fundamental de la comunidad, la Biblioteca Regional de Basalt ofrece una amplia gama de servicios, programas y recursos a una poblaci\u00f3n diversa. Sin embargo, existe una creciente necesidad de comprender mejor el conocimiento p\u00fablico sobre estos servicios, la percepci\u00f3n de la marca biblioteca y las preferencias de comunicaci\u00f3n de los segmentos demogr\u00e1ficos clave dentro de nuestra \u00e1rea de servicio.<\/p>\n

Este estudio proporcionar\u00e1 a la biblioteca informaci\u00f3n valiosa sobre su desempe\u00f1o actual en marketing y las necesidades de la comunidad. Se prev\u00e9 que incluya m\u00e9todos de investigaci\u00f3n cualitativos y cuantitativos (por ejemplo, encuestas, grupos focales, entrevistas con las partes interesadas, an\u00e1lisis de datos), culminando en un informe estrat\u00e9gico que presente recomendaciones pr\u00e1cticas para mejorar la visibilidad, el uso y el impacto general de la biblioteca.<\/p>\n

El contratista seleccionado trabajar\u00e1 en estrecha colaboraci\u00f3n con la direcci\u00f3n y el personal de la biblioteca para garantizar que el estudio se ajuste a la misi\u00f3n, las prioridades estrat\u00e9gicas y los valores de equidad, acceso e inclusi\u00f3n de la biblioteca.<\/p>\n

Objetivos del proyecto<\/strong><\/p>\n

Los objetivos de este proyecto incluyen:<\/p>\n

    \n
  1. Aumentar el conocimiento de los servicios y programas de la biblioteca.<\/li>\n
  2. Aseg\u00farese de que los esfuerzos promocionales se dirijan a los lugares m\u00e1s efectivos para el p\u00fablico objetivo.<\/li>\n
  3. Aumentar la participaci\u00f3n<\/li>\n
  4. Aumentar la asistencia al programa<\/li>\n<\/ol>\n

    Para alcanzar estos objetivos, la Biblioteca Regional de Basalt est\u00e1 recibiendo ofertas en respuesta a esta Solicitud de Propuestas.<\/p>","protected":false},"parent":0,"template":"","meta":{"_acf_changed":false},"rfp-status":[26],"class_list":["post-20926","rfp","type-rfp","status-publish","hentry","rfp-status-open"],"acf":[],"yoast_head":"\nMarketing Study - Basalt Regional Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/basaltlibrary.org\/es\/rfp\/marketing-study\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Study - Basalt Regional Library\" \/>\n<meta property=\"og:description\" content=\"Basalt Regional Library seeks proposals from qualified consultants to analyze and evaluate the marketing and promotional processes of the library. 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